Blinkfire partners with Misfits Gaming Group

Blinkfire Analytics welcomes Misfits Gaming Group (Misfits Gaming, Florida Mayhem, and Florida Mutineers) to their growing list of esports customers who use the platform to track, value, and report social media and sponsorship data.

We’re excited to announce the addition of Misfits Gaming Group to the Blinkfire Analytics family.

Misfits Gaming Group includes Misfits Gaming (competes in League of Legends), Florida Mayhem (competes in Overwatch League), and Florida Mutineers (competes in Call of Duty League). The esports organization joins an impressive list of Blinkfire’s current esports customers like Envy Gaming, T1 Esports, Giants Gaming, ESL Gaming, and Minnesota ROKKR.

With this partnership, Blinkfire will provide Misfits Gaming, Florida Mayhem, and Florida Mutineers with its proprietary, patented, and top-of-the-line image and video detection services, market insights to inform key business decisions, best-in-class social and digital valuation methodology, API connectivity, sponsorship reporting, and inventory management.

The Blinkfire team holds a place in my heart. They are passionate about solving problems, open to feedback, and relentlessly in pursuit of a better product for their customers. The product and CS teams have managed to deliver on an array of crucial tools with an interface that makes it easy for anyone to get the insights they need. Always a pleasure jumping on calls with anyone from Blinkfire and looking forward to our relationship together.

Will Pazos, Head of Data & Analytics, Misfits Gaming Group

By choosing Blinkfire, Misfits Gaming group can easily demonstrate their marketing potential to clients and keep internal stakeholders up-to-date with real-time insights and reporting. With an esports organization like Misfits joining Blinkfire’s platform, the Blinkfire team has the unique opportunity to work with one of the biggest names in esports, as they continue to grow, create engaging content, and forge groundbreaking sponsorship deals.

I’m very excited to welcome Misfits Gaming Group to the Blinkfire family and to work side by side with thought leaders and innovators in esports and overall entertainment. With the new products we developed and how they’ve already hit the ground running, only huge things await in the coming years.

Johnny Kutnowski, Vice President of Product / Head of Esports, Blinkfire Analytics

As the need for defensible, accurate, and real-time insights becomes a must-have for esports organizations, we couldn’t be more thrilled for Misfits Gaming to use our dashboards, valuation services, and one-click reports to become more effective and efficient — when selling partnerships and collaborating as a team.

Want to learn more about Blinkfire Analytics? Get in touch with us today.

About Blinkfire Analytics
Founded in 2013, and headquartered in Chicago and Valencia, Spain, Blinkfire Analytics is the leading business intelligence & marketing analytics platform to evaluate sports, esports, media, and entertainment sponsorships across social media, digital, and Advanced TV. Using artificial intelligence, machine learning, and proprietary computer vision technology, Blinkfire Analytics measures media value and impact – allowing rights holders, players, influencers, agents, and brands to better engage their fans and sponsors across multiple platforms. Many of the world’s top brands, teams, and leagues rely on Blinkfire Analytics’ real-time, always-on platform for sports, esports, and entertainment sponsorship evaluation to quantify engagement and sponsorship dollars.

About Misfits Gaming Group
Misfits Gaming Group (MGG) is a global esports and entertainment company. They compete in some of the most successful video game titles worldwide and are permanent partners in three franchised esports leagues: Riot Games’ League of Legends European Championship (Misfits Gaming), Activision-Blizzard’s Overwatch League (Florida Mayhem), and Activision-Blizzard’s Call of Duty League (Florida Mutineers). MGG utilizes world-class management and a deep understanding of the esports ecosystem to establish fruitful partnerships with international brands and organizations, and a commitment to growth through the players and the community.