Blinkfire Appoints Three Industry Leaders to Advisory Board￼
We’re very excited to announce three new members to Blinkfire’s Advisory Board. Please welcome: Kelley Newman, Falko Mortiboys, and Ramón Loarte. They bring decades of experience across sports, sponsorship, and marketing. We’re beyond lucky to have three rockstars join our board!
“We’re excited to have Kelley, Falko, and Ramon join our Advisory Board!” said Steve Olechowski, Co-founder and CEO of Blinkfire Analytics. “Their decades of experience in sports, sponsorship, and marketing will bring invaluable insight and guidance to me and the Blinkfire team, as we continue to build the best platform possible for brands and rights holders.”
Meet Blinkfire’s new advisory board members
Kelley Newman, Consumer Insights Specialist, DraftKings
Kelley is a Consumer Insights Specialist at DraftKings. Before DraftKings, Kelley spent more than five years in partnerships and business solutions at the Boston Bruins, Miami Dolphins, and Monumental Sports & Entertainment. During her time at each organization, Kelley was a Blinkfire Analytics customer.
“I’m thrilled to join Blinkfire’s Board of Advisors. During my time in sponsorship strategy & activation on the team-side, Blinkfire enabled me to deliver clear reports and show added value to our sponsors. Put simply, Blinkfire made my job easier and made our sponsors happy. I am looking forward to helping shape Blinkfire’s roadmap to make the platform even better for its clients.”
Falko Mortiboys, VP Fan Experience, DICE
Falko is the VP of Fan Experience at DICE, a curated mobile ticketing platform that connects fans with live events. Before DICE, Falko spent nearly 10 years at Manchester United as Director of Data Insights and CRM — where he was first introduced to Blinkfire. Falko’s past experiences also include managing digital insights at BBC Global News.
“I have been a Blinkfire customer for many years and have always been impressed by the evolution of the analytics platform and the intellectual thinking behind it. I see Blinkfire as the industry leader in measuring and evaluating sponsorship exposure, especially across such a wide range of networks, and I’m excited to join their journey as part of their Advisory Board.”
Ramón Loarte, Founder & CEO
Ramón is Founder & CEO of Altrian Global Sports, a full-service sports and marketing agency that specializes in digital sponsorship, consulting, retail, and talent & players (image rights). Ramón has more than 20 years of experience in marketing, digital, and sports. Before founding Altrian Global Sports, Ramón was the CMO/COO of Sevilla FC (and a proud Blinkfire customer!). Ramón’s past experiences also include time at Maxus Spain (now WaveMaker), GroupM-WPP, Deutsche Telekom and Telefónica.
“I am thrilled to take part in such a talented, trustworthy, and committed Advisory Board team. Blinkfire’s become a must as a Sponsorship Intelligence Platform in sports & entertainment. Additionally, Blinkfire has a wide range of products and services that helps the entire industry monitor and evaluate content using multiple performance analytics, KPIs, benchmarks, best practices, and much more. At this time, Blinkfire is key for sports properties to build new sources of revenue as well as new sponsorship assets, new digital content strategies, partnerships, and alliances with all parties involved: clubs, brands, players, tournaments, publishers and media groups, and digital advertising industry. There’s such an exciting future ahead for us.“