Blinkfire’s Broadcast & Streaming: Tracking Real-Time Sponsorship Valuation and Audience Insights

Broadcast and streaming analytics can no longer live in the past. Organizations need a solution that moves as fast as demand — and Blinkfire’s Broadcast & Streaming is built to deliver exactly that.

Blinkfire’s comprehensive, AI-powered broadcast and streaming product offers a best-in-class approach to tracking brand exposure, audience engagement, and partnership value across both traditional TV and the growing world of digital streaming. With a full-service solution trusted by world-class organizations across the globe, Blinkfire is redefining what’s possible in media and sponsorship analytics.

Powered by Patented AI and Computer Vision Technology

At the heart of Blinkfire’s Broadcast & Streaming Tracking is its patented, proprietary AI and computer vision technology. Designed specifically for the sports and entertainment ecosystem, this technology delivers the most accurate brand spotting and media valuation on the market. Users can track every instance of asset exposure — whether it’s a sideline LED board, a jersey logo, or an in-broadcast graphic — in real-time, with instant access to KPIs like total exposure time, share of voice, impression counts, and media value.

Stop waiting weeks and months for reports, organizations can now analyze how branded assets perform within days of a game or event concluding. This enables faster decision-making, quicker campaign optimization, and better storytelling when showcasing ROI to sponsors.

Real-Time Viewership Insights

Sponsorship value isn’t just about who saw the logo — it’s about how many people saw it and where.

Blinkfire’s global broadcast database, powered by advanced machine learning and strategic partnerships, delivers real-time viewership metrics across regions, markets, and platforms. Whether it’s a nationally televised match or a locally streamed event, Blinkfire gives users a clear picture of audience trends across home and away broadcasts. By combining viewership data with brand exposure analytics, Blinkfire provides a complete, trustworthy view of sponsorship impact. This transparency allows brands and teams to have more meaningful, data-backed conversations around campaign success, renewals, and upsells.

One Centralized Platform for Measurement and Reporting

Managing broadcast and streaming data can be overwhelming, but Blinkfire’s platform streamlines the process. All broadcast and streaming sponsorship tracking is centralized in one easy-to-use dashboard, allowing users to monitor earned media, partnership performance, viewership breakdowns, and brand-specific valuations in real-time.

No more digging through spreadsheets or waiting on third-party reporting; everything is available when you need it, how you need it. Detailed breakdowns of individual brands and assets make it easy to demonstrate performance at every level — whether you’re tracking the exposure of a sleeve sponsor across an entire season or measuring the impact of a pop-up ad during a single event.

Full-Service Broadcast & Streaming Tracking

Blinkfire’s broadcast solution isn’t just powerful — it’s turnkey. From capturing the broadcast or stream itself, to collecting and processing audience data, to generating polished sponsorship valuation reports, Blinkfire manages the full pipeline. This level of efficiency and reliability has made Blinkfire the go-to broadcast and streaming valuation platform for leading properties across sports and entertainment.

Ready to capture the full value of your broadcast and streaming assets?

It’s time to upgrade your broadcast and streaming reporting with the best-in-class AI solution on the market! Get in contact with our team to discuss your needs and set up a live product demo.