The Complete Guide to the 2025-26 LALIGA Sponsors: A Season Defined by Brand Diversity
LALIGA EA SPORTS is the stage for one of the greatest rivalries in sports: ‘El Clásico‘ between Real Madrid and FC Barcelona. It also boasts five teams in the UEFA Champions League and big stars such as Antony, Nico Williams, and Julián Álvarez. These ingredients make LALIGA one of the most watched competitions in the world and a privileged territory for brands.
When it comes to ideal assets, the jersey is the perfect showcase: an asset that ensures visibility in the stadium, on television, and on social media. That’s why, in this analysis, we analyzed the brands displayed on the kits of the Spanish competition.
In the case of LALIGA, jerseys are the perfect sponsorship canvas. Teams display brands in multiple areas of their kits: from the front to the sleeves, to the shorts (both front and back) and the back of the jersey. Some clubs even display two brands on the front of the jersey.
All of them seek to maximize their exposure, not only through the teams they sponsor, but also through earned media, powered by LALIGA’s digital presence, media companies, and even their rivals.
We already explored which sponsors are featured on Premier League teams and North American leagues such as the WNBA and MLB. Now it’s LALIGA’s turn.
Front of Jersey Sponsors
LALIGA EA SPORTS teams display 19 brands from 14 different sectors on the front of their shirts, reflecting a very diverse sponsorship landscape, in contrast to other competitions such as the Premier League, where sectors such as betting companies are highly predominant.
The telecommunications brand DIGI is the only one to repeat its presence, appearing on the jerseys of two teams: Rayo Vallecano and the newly promoted Real Oviedo.
By sector, airlines are the most prominent, with a presence in three clubs: Real Madrid, Atlético de Madrid, and Girona. Compared to the previous season, the tourism sector, historically very present in the sports sponsorship of LALIGA teams, has disappeared from the jersey front, though it continues to appear in other areas of the kit.
Sleeve Sponsors
Up to 12 different sectors appear on the teams’ sleeves, and in this case, no brand is repeated. Two teams, Espanyol and Villarreal, have not announced a sleeve sponsor for their kit as of October 8, 2025.
Insurance companies dominate, appearing on the sleeves of three clubs: Valencia CF, Elche CF, and Real Sociedad. In addition, the financial sector has joined the fray with the arrival of EBpay at Deportivo Alavés and JP Financial at RC Celta.
Kit Suppliers
Nike continues to lead as the top technical supplier, with four teams wearing the Swoosh. Atlético de Madrid, FC Barcelona, and RCD Mallorca are now joined by Elche CF, consolidating Nike’s position at the top.
Adidas went from sponsoring one team last season to three this year. Real Madrid remains Adidas’ flagship club, but now Real Oviedo and Sevilla FC have joined the roster, a significant growth for the brand in Spanish soccer. Both Puma and Macron stay competitive, matching Adidas with three teams each, which shows a healthy level of diversity among top-tier technical partners.
There are nine different technical suppliers in LALIGA this season, one fewer than last year, with Kappa disappearing from the kit supplier landscape.
LALIGA EA SPORTS Teams Jersey Sponsors
Explore each LALIGA EA SPORTS teams’ jersey partnerships in our Blinkfire playlist and listed below:
Athletic Club
Front of Jersey (Main): Kutxabank
Sleeve Sponsor: B2BinPay
Back of Jersey (Bottom): Digi
Shorts Sponsor (Front): Vueling
Kit Supplier: Castore
Atlético de Madrid
Front of Jersey (Main): Riyadh Air
Sleeve Sponsor: Kraken
Back of Jersey (Bottom): Visit Rwanda
Shorts Sponsor (Front): ComAve
Kit Supplier: Nike
CA Osasuna
Front of Jersey (Main): Kosner
Sleeve Sponsor: Celer
Back of Jersey (Bottom): Digi
Shorts Sponsor (Front): Clínica Universidad de Navarra
Shorts Sponsor (Back): Crypto Fund Trader
Kit Supplier: Macron
Deportivo Alavés
Front of Jersey (Main): MK TIYU News
Front of Jersey: Diputación Foral de Álava
Sleeve Sponsor: EBPay
Back of Jersey (Bottom): Kutxabank
Shorts Sponsor (Front): Grupo EMB
Shorts Sponsor (Back): Elproex Industrial
Kit Supplier: Puma
Elche CF
Front of Jersey (Main): Vegafibra
Sleeve Sponsor: MGS Seguros
Shorts Sponsor (Front): Next Energía 21
Kit Supplier: Nike
Front of Jersey (Main): Spotify
Sleeve Sponsor: Ambilight
Back of Jersey (Bottom): UNHCR ACNUR
Kit Supplier: Nike
Getafe CF
Front of Jersey (Main): Tecnocasa
Sleeve Sponsor: ODTY News
Back of Jersey (Bottom): Lowi
Shorts Sponsor (Front): Mapei
Shorts Sponsor (Back): Grand Class
Kit Supplier: Joma
Girona FC
Front of Jersey (Main): Etihad Airways
Sleeve Sponsor: Hylo Eye Care
Back of Jersey (Bottom): Marlex
Shorts Sponsor (Back): Parlem Telecom
Shorts Sponsor (Front): Costa Brava-Pirineu de Girona
Kit Supplier: Puma
Levante UD
Front of Jersey (Main): Marcos Automoción
Sleeve Sponsor: Levante Blau Home
Back of Jersey (Bottom): Lowi
Kit Supplier: Macron
Rayo Vallecano
Front of Jersey (Main): Digi
Sleeve Sponsor: Griffin Core
Kit Supplier: Umbro
RC Celta de Vigo
Front of Jersey (Main): Estrella Galicia
Sleeve Sponsor: JP Financial
Back of Jersey (Bottom): Abanca
Shorts Sponsor (Front): Siweb
Shorts Sponsor (Back): Recalvi
Kit Supplier: Hummel
RCD Espanyol
Front of Jersey (Main): Conservas Dani
Shorts Sponsor (Front): Skoda
Kit Supplier: Kelme
RCD Mallorca
Front of Jersey (Main): αGEL
Sleeve Sponsor: OK Mobility
Back of Jersey (Bottom): World of Hyatt
Back of Jersey (Top): Juaneda Hospitales
Shorts Sponsor (Back): Govern Illes Balears
Shorts Sponsor (Front): Air Europa
Kit Supplier: Nike
Real Betis
Front of Jersey (Main): Gree Products
Sleeve Sponsor: Revel
Back of Jersey (Bottom): Trainline
Back of Jersey (Top): Prima Seguros
Shorts Sponsor (Front): Aus Global
Kit Supplier: Hummel
Real Madrid
Front of Jersey (Main): Emirates
Sleeve Sponsor: HP
Kit Supplier: Adidas
Real Oviedo
Front of Jersey (Main): DIGI
Front of Jersey: Oviedo: Origen del Camino
Sleeve Sponsor: Integra Energía
Back of Jersey (Bottom): Hyundai
Shorts Sponsor (Back): Esfer
Kit Supplier: Adidas
Real Sociedad
Front of Jersey (Main): Baghdadi Capital
Sleeve Sponsor: Reale Seguros
Back of Jersey (Bottom): Kutxabank
Kit Supplier: Macron
Sevilla FC
Front of Jersey (Main): Midea
Sleeve Sponsor: JD Sports
Back of Jersey (Bottom): Socios.com
Shorts Sponsor (Front): Aseer Time
Kit Supplier: Adidas
Valencia CF
Front of Jersey (Main): TM Grupo Inmobiliario
Sleeve Sponsor: Divina Seguros
Shorts Sponsor (Front): Skoda
Kit Supplier: Puma
Villarreal CF
Front of Jersey (Main): Pamesa Cerámica
Back of Jersey (Bottom): Ascale
Kit Supplier: Joma
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