FIFA World Cup Qatar 2022: Quarterfinal Matches

The FIFA World Cup quarterfinals offered more excitement and surprises — with Morocco’s victory over Portugal and Croatia’s win over one of the favorites to win the trophy, Brazil.

Join us as we look back at some of the social media highlights from the quarterfinals of Qatar.

Morocco, first African team to reach the semifinals

Since the start of the World Cup, the Moroccan national team has added more than one million new social media followers, reaching 3.8 million total followers (as of December 12, 2022).

The biggest one-day growth day was December 6, after the team beat Spain on penalties to qualify for the quarterfinals. However, after Morocco’s historic run into the semifinals, they gained 234K new followers.

Morocco’s average daily engagement during 2022 is 215.5K across Facebook, Instagram, and Twitter, but during the World Cup the team has seen average daily engagements soar to 1.2 million. Engagement per post on Instagram for 2022 is 63.9K, but during the World Cup its increased 266% to 234K engagements per post.

Top engagement of the semifinalists

Following their quarterfinal victories, Argentina, France, Morocco, and Croatia shared images from quarterfinals and celebrations with their millions of followers. The posts below are the ones that achieved the most engagements for each team. 

Argentina

France

Morocco

Croatia

Blinkfire API in Qatar

For several years now, our clients have been able to connect their business intelligence tools with our API to analyze, transform, and report social media and sponsorship statistics.

Total Daily Engagement

The second day of the quarterfinals, Saturday, 11 December, saw the highest total engagement since the start of the FIFA World Cup with over 27.7 million engagements.

Daily Engagement per Post

December 10th was the day with the highest engagement per post. And, between December 9-10, the FIFA World Cup posted farewell videos on social media for two global soccer stars, Neymar and Cristiano Ronaldo, after their national teams were eliminated.

Top Moments from the Round of 8

BrandSpotter™, our proprietary and patented AI and CV technology, not only detects brands but also assets and scenes. Here are some of our favorites from the round of 8.

Keep tabs on the FIFA World Cup — visit our blog for more great content. And, if you’re interested in learning more about blinkfire, visit us at blinkfire.com.