The Blinkfire API allows our clients to connect their business intelligence tools or data warehouse with our platform.
The FIFA World Cup is approaching its last week and although we still have the best part ahead of us, we soccer lovers miss those days of the Qatar 2022 World Cup with up to four matches. That’s why we’ve turned to the FIFA World Cup group stage to tell you a little more about our API.
We connected our API with Google Data Studio to explore group by group how the different teams performed in terms of engagement.
Reasons to use the Blinkfire API
Connecting the Blinkfire API with your data viewer allows you to graphically access the data you find in our platform. For example, it allows you to capture the evolution of the engagement of one or several entities over a period of time.
The data visualization tools, together with the information extracted from the Blinkfire API, allow you to simultaneously use different graphs with different insights, so you can perform a much more complete analysis.
Another advantage of connecting the Blinkfire API with business intelligence tools is that you can create a dashboard at the beginning of a competition and update it week by week in a simple and fast way.
Adding Blinkfire values to your data warehouse also allows you to easily visualize data extracted from social networks through the API, thus avoiding excels and having interactive dashboards.
Interested in learning more about how Blinkfire can help you with your social media and sponsorship data? Get in touch with our team today!