FIFA World Cup Qatar 2022: Semi-final matches

The teams that will compete in the 2022 FIFA World Cup final are Argentina and France. The Messi and Mbappé led teams will look for their third star on Sunday, December 18, after defeating Croatia and Morocco, respectively.

Media outlets drive World Cup engagement

Media outlets have millions of followers on their social networks, and their posts generate large engagement figures. A few of the most popular sports media companies are Bleacher Report and 433 — and they’ve been active during the World Cup. Here are the most engaged with posts during the semi-finals from Bleacher Report and 433.

Bleacher Report

433

Argentina & France — Head-to-Head

Argentina and France will compete for the third star Sunday. Argentina, led by Leo Messi, has not won a World Cup since 1986, with the help of Diego Armando Maradona. France is looking at a very different goal: winning two World Cups in a row. This is a milestone that only two teams have achieved: Italy in 1934 and 1938 and Brazil in 1958 and 1962.

Using Blinkfire’s Competitive Analysis, we compared how the two teams stack up based on high-level social media metrics. This tool allows you to compare different entities in a personalized, quick, and easy way.

From engagement metrics to post count, Competitive Analysis is a smart way to understand how your teams compared to others. From the analysis of Argentina and France, France is leading the way, Argentina has had a better growth rate during the World Cup.

Blinkfire API in Qatar

For several years now, our clients have been able to connect their business intelligence tools with our API to analyze, transform and report social media and sponsorship statistics.

The below image is the distribution of engagement on FIFA World Cup’s networks during the two days of the semi-finals, with Instagram making up 68.2% of the total engagements driven.

Top Moments from the Round of 8

BrandSpotter™, our proprietary and patented AI and CV technology, not only detects brands but also assets and scenes. Here are some of our favorites from the semifinals.

Stay up-to-date on the World Cup by visiting out blog. Interested in learning more about Blinkfire? Contact us today!