Recap of the 2022 FIFA World Cup Final

Thanks to Leo Messi and Emiliano Martinez, Argentina won its third FIFA World Cup star in a final that will go down in history as one of the most exciting.

The world champion’s social networks

Since the start of the FIFA World Cup on November 20, Argentina has added 3.1 million followers across its four social media channels – Instagram (2.2M), Twitter (353,000), Facebook (316,000), and YouTube (8,000).

During the 2018 FIFA World Cup, the champion team France gained 1.5 million new followers: Instagram (909,742), Facebook (393,330), and Twitter (157,788).

In terms of engagement, Argentina is nearing 100 million total engagements since the World Cup began. The network with the most total engagement is Instagram at 89.2 million. The average engagement per post of the Albiceleste (“The white and sky blue”) across their social networks is 74,900, but on Instagram this figure soars to 731,000 engagements per post.

FIFA World Cup Argentine Players: Global Ranking

Blinkfire’s Global Ranking is one of the best ways to compare social media data from other teams, leagues, and athletes. Here is a global ranking of the top 10 Argentine players with the most engagement per post on Instagram during the FIFA World Cup.

Blinkfire’s API in Qatar

For several years now, Blinkfire customers have connected their business intelligence tools with our API to analyze, transform, and report social media and sponsorship statistics.

As has been the case throughout the World Cup, Instagram is the network with the best engagement figures for the official FIFA World Cup channels. Since the start of Qatar 2022 on November 20, Instagram has accounted for 68.3% of the total FIFA World Cup engagement. This figure dropped slightly over the weekend of the final with 62.9%. TikTok engagement increased from 7.7% for the entire World Cup in Qatar to 9.6% of engagement from December 16-18.

Top Moments from the FIFA World Cup final

BrandSpotter™, our proprietary and patented AI and CV technology, not only detects brands but also assets and scenes. Here are some of our favorites from the final.

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