2022 FIFA World Cup: A look at social media data from FIFA, teams, players, and media companies
The Qatar 2022 World Cup offered sports fans world-class matches and exciting moments, which ended in what will go down as the greatest FIFA World Cup Final ever, as Lionel Messi and Argentina defeated Kylian Mbappé and France.
The World Cup gave us 29 days of games and social media played a huge role. Players, teams, brands, influencers, fans and, of course, the FIFA World Cup have shared millions of publications during the World Cup and have generated incredible data of views and engagement.
We prepared a small summary with some of the most relevant data of the FIFA World Cup 2022 and our favorite moments.
Leo Messi, the GOAT
Messi, with his sensational World Cup performance coupled with Argentina’s victory, has dispelled all doubts about who is the true GOAT. Following Argentina’s victory, the Albiceleste star posted a photo on Instagram of him hoisting the World Cup trophy; that post has now become the most-engaged with post ever on social media. As of the time of writing this blog, Messi’s had earned 70.7M million engagements.
Year-to-date, Messi has gained 116.1 million new followers (as of December 21, 2022). Twenty-nine percent of that new follower increase happened during the World Cup and the days following Argentina’s win. Of Messi’s 35 million new followers, 30.2 million came from Instagram, 4.6 million came from Facebook, and 30,000 came from YouTube. For those wondering: Messi does not have a Twitter account.
Blinkfire’s Global Ranking is one of our favorite reports and the best way to compare social media data against other teams, leagues, and athletes. Here are two global rankings for Instagram and TikTok — looking at World Cup players with most followers.
Blinkfire’s API in Qatar
For several years now, our clients have connected their business intelligence tools with our API to analyze, transform, and report social media and sponsorship statistics.
We have connected our API to Google Data Studio to look at how many followers the FIFA World Cup added on their official channels, not only during the tournament but also the days after the World Cup. TikTok so explosive growth during the World Cup, as FIFA’s account grew 75%.
Facebook is FIFA World Cup’s channel with the most followers at 50.2 million, however in terms of total engagement it is the second-best network. Instagram generated the most engagements since the start of the World Cup, totaling 39.5 million.
TikTok: An behind-the-scenes look into players’ lives
TikTok has become a popular network with younger players. Throughout the World Cup in Qatar, we saw how different players shared intimate moments with their followers, such as locker room celebrations and fun moments with teammates.
Aymeric Laporte (Spain)
Raheem Sterling (England)
Top World Cup Moments
Take a look at some of our favorite moments from the World Cup, including posts from FIFA World Cup, teams, players, and media companies.src=”https://www.blinkfire.com/embed/post/uXWq8EkVIbESRQbB2ouLDN7zpcDZ1pYNdEFgCbe5hg==” height=”722.5034790039062″ width=”245″ frameborder=”0″>
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