Beyond the Broadcast: Unlocking the Value of TV Earned Media

When we think about sponsorship visibility in sports, the first images that come to mind are usually live game moments: a jersey patch in frame during a goal celebration, or a courtside LED board flashing behind a buzzer-beater. But what happens when the broadcast ends?

Sponsorship value doesn’t stop with the final whistle. It keeps living—and often growing—in the highlight reels, recap shows, interviews, and viral clips that fans consume long after the game is over. This is what we call TV earned media, and at Blinkfire, we’re helping organizations turn those hidden moments into measurable, actionable insights.

Tracking More Than Just the Game Feed

Think about the shows that dominate sports conversations: SportsCenter, NFL Red Zone, Inside the NBA, or even pre- and post-game studio coverage. These broadcasts aren’t just entertainment; they’re powerful engines of visibility. Every replay of a touchdown, every highlight of a three-pointer, and every shot of a branded backdrop in a post-game interview extends the life of sponsorship assets.

By running keyword-driven searches and scanning video in real time, Blinkfire finds the content that matters for teams, athletes, leagues, and brands—across both traditional TV and streaming platforms.

Broadcast earned media is everywhere once you start looking:

• Highlight & Recap Shows

• Branded signage/apparel in feature stories & interviews

• TV segments repurposed across networks and digital OTT platforms

How Blinkfire Makes Earned Media Measurable

Behind the scenes, here’s how we turn those moments into insights:

• Real-Time Video Processing: Highlight clips are scanned quickly, so results are available in days, not weeks.

• Logo & Asset Detection: Our patented computer vision technology identifies brands, assets, frequency, and duration for every second of every broadcast/video.

Traditional platforms will average out brand exposure for reporting. We’re more than happy to back our patented technology. Blinkfire gives you access to every brand and asset exposure across the entirety of a video.

• Integrated Dashboards: Exposure analytics are paired with audience data, giving organizations one holistic view of their TV earned media.

• Market-by-Market Audience Data: See exactly where viewers are tuning in and how far a brand’s reach extends.

The result is a clear, defensible picture of sponsorship ROI—capturing value that’s often overlooked.

Why Earned Media Matters More Than Ever

Fan consumption habits have shifted dramatically. A viral highlight clip on a recap show can reach millions—sometimes outperforming live broadcast viewership in sheer reach and engagement. Sponsors want proof that their logos, signage, and branding aren’t just “there,” but that they’re delivering measurable impact.

Blinkfire’s broadcast earned media tools provide the proof you need for accurate reporting and more profitable deals. These tools uncover the hidden exposure across highlight reels and studio shows, turning what was once invisible into quantifiable sponsorship value.

From global leagues to individual athletes, rights holders around the world are already using Blinkfire to understand how earned media extends the reach of their sponsorship assets. It’s not just about the big game anymore—it’s about everything that comes after, too.

Explore Blinkfire’s Broadcast & Streaming Solutions

With Blinkfire’s TV earned media solution, you can finally see — and measure — the sponsorship impact that happens beyond live games. Ready to uncover what your coverage is really worth? Connect with our team today!