2026 NWSL Kit Sponsors: Brands Investing in Women’s Soccer

As the National Women’s Soccer League (NWSL) kicks off its 2026 season, kit sponsorships continue to be one of the most valuable assets for teams and brands alike. From global powerhouses like VISA and Toyota to rising industry disrupters such as Gruns and IAMS, the logos on the front of NWSL kits tell a compelling story about the businesses investing in women’s sports. These sponsorships are much more than just a logo on a shirt; they are a powerful vote of confidence in where women’s soccer is headed.

NWSL Kit Sleeve Sponsor – Ally

Ally is back at it, taking its “official sleeve sponsor” status to every single kit in the league. For a brand that’s all-in on gender equity, having a permanent spot on every jersey is the ultimate power move. It’s not just about visibility for Ally, but also their mission to rewrite the playbook for sports sponsorships.

NWSL Kit Sponsors Breakdown

Check out examples of each team’s front, back, and sleeve sponsors! We’ve also created an NWSL Kit Partners playlist of posts that brings all of these posts into one report.

Angel City FC
Front: Doordash
Back: Sprouts Farmer Market
Sleeve: NYX Cosmetics

Bay FC
Front: Sutter Health
Back: Trader Joe’s
Back 2: Sixth Street
Sleeve: Visa

Chicago Stars FC
Front: Wintrust
Back: Sloan
Back 2: Meijer
Sleeve: Nella Spec

Houston Dash
Front: MD Anderson Cancer Center
Back: Shell
Sleeve: Magellan Corporation

Kansas City Current
Front: United Way
Back: Palmer Square Capital Market
Back 2: La Croix
Sleeve: BCBS

Gotham FC
Front: Carmax
Back: Dove
Back 2: Gruns

North Carolina Courage
Front: Merz Aesthetics
Back: Inmar Intelligence
Sleeve: Jump

Orlando Pride
Front: Orlando Health
Back: Publix
Sleeve: United Way

Portland Thorns FC
Front: Ring
Back: Alaska Airlines

Racing Louisville FC
Front: GE
Back: PNC Bank
Sleeve: Toyota

San Diego Wave FC
Front: Kaiser Permanente
Sleeve: Dexcom

Utah Royals FC
Front: America First Credit Union
Sleeve: Intermountain Health

Washington Spirit
Front: CVS
Back: American Beverage
Back 2: Events DC
Sleeve: IAMS

Seattle Reign
Front: Trupanion
Back: Paula’s Choice
Sleeve: CVS

Denver Summit
Back: CommonSpirit Health
Sleeve: Canvas Credit Union

Boston Legacy FC
Front: TJ Maxx
Back: Voya Financial
Sleeve: Hyundai

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