With new social networks and apps coming into play (it seems almost daily), it can be hard to stay up-to-date. At Blinkfire, we’re always adding new networks to our platform, so customers can track, value, and benchmark.
Asian social media networks and messaging apps are an important content strategy for many rights holders across the world. Creating specific messaging and campaigns for that market has been a tactic used by leagues and teams in the NBA, Premier League, Serie A, Ligue 1, and Champions League.
Asian social media networks and apps supported by Blinkfire Analytics
Douyin: Owned by ByteDance, Douyin is the asian version of TikTok (logos are identical). Douyin is used by many sports team with a presence in Asia such as the NBA, NBA teams, and European soccer teams and leagues.
Line: Japan-based communication, digital wallet, news stream, and content app. As of 2020, the app has roughly 85 million active monthly users.
Sina Weibo: Sina Weibo has been one of the OG’s in Blinkfire. A Chinese micro-blogging site, Sina Weibo is an integral social channel for the NBA and NBA teams.
Toutiao: Another part of the ByteDance conglomerate, Toutiao is one of China’s largest mobile content platforms.
WeChat: Messaging, social media, and mobile payments app developed by Tencent (you might have remembered Tencent social network which was deprecated back in 2018). WeChat is used by European soccer clubs, asian golf tournaments, and asian athletes.