Brands: Engagement Demographics & Partner Performance

Some cool new updates in the Blinkfire World, but this time on the brand side. Say hi to Engagement Demographics and Partner Performance Check.

Engagement Demographics

Personalization is more important than ever. Understanding demographics like age, gender, location, and language helps them build and create content to the right audience as well as find partnerships that click.

Let’s look at Geico’s Engagement Demographics.

Understand the demographics of fans engaging on social media when Geico’s brand is present.

Drill down on which teams, leagues, and athletes engage with and follow Geico, so they can build and create the best content possible.

Engagement by Country

Engagement by Age and Gender

Engagement by Entity

Partner Performance Check

Easily keep tabs on which partners are delivering exposure for your brand.

Using Delivered Earned Media (value that was delivered to the brand) and Potential Earned Media (total value that could have been delivered to the brand), see how much of an entity’s content showcased your brand.

Brands also have the ability to add in contract values, so they can measure effective ROI, in real-time and over the length of the contract.

Stay tuned for more brand updates from us. Interested in learning more about Blinkfire? Get in touch.