What’s New at Blinkfire Analytics: Twitter Follower Overlap & Douyin Demographics
We’ve got some exciting updates to Blinkfire’s Demographic reports.
Understanding followers based on such things as location, age, and gender are becoming more important than ever for both rights holders and brands. Layering this piece of information along with content or reporting, offers a deeper look into the data. We’re launching two new features in our demographic offering: Twitter Follower Overlap and Douyin Demographics (Not familiar with Douyin? They’re the Chinese version of TikTok).
Twitter Follower Overlap
We’ve added a brand new report to Twitter’s demographics — audience overlap. The new view shows the percent of an entity’s followers that are also followers of other accounts. Let’s take a look at the Premier League. As you can see from the screenshot below, these leagues and teams have similar audiences, ranked in order of likeness: Champions League, Manchester United, FC Barcelona, Real Madrid, and Chelsea FC. You also have the ability to expand the view to see the top 25 entities.
Using Twitter Follower Overlap, unlock more demographic insights and follower trends. This information helps with content creation, sponsorship, and audience targeting. Besides the data being available in our platform, users can also export these insights and access them via the Blinkfire Reporting API.
Over the summer, we integrated with Chinese social media platforms Douyin and Toutiao, adding to our growing list that includes WeChat, Sina Weibo, and Tencent. We’re now supporting Douyin in Blinkfire’s Demographic data (in addition to networks we currently have: Facebook, Twitter, and Instagram). Douyin demographics is available for owned and operated entities, meaning an entity must sign in with the proper credentials (and the data is private to only them). Demographic data consists of follower activity, follower interests, gender, age, followers by province, and device type.
Compare Douyin demographic data over time, and see how your audience has changed weekly, monthly, and more. Here are some examples:
You can also view combined demographic data between Facebook, Instagram, Twitter, and Douyin to better understand what audience insights look like across the four social networks.
Read more about our latest and greatest updates and new features.