Brand Affinities & Fan Insights
Last month we added Engagement Demographics and Partner Performance Check to the brand-side of Blinkfire. These two reports allow brands to better 1) understand the demographics of fans engaging on social media when their brand is present and 2) keep tabs on which partners are delivering brand exposure.
Today, we’re launching brand affinities and more detailed fan insights across three different reports in our platform. Let’s take a look.
Fan Insights: Brand Affinity & Top Engaging Fans
Fan Insights report now includes Brand Affinity and Top Engaging Fans (currently supported for Facebook only), providing rights holders an in-depth look into not only audience growth across social, but also their fans’ affinity towards certain brands. On top of that, rights holders can see the fans who’ve engaged with their content the most over a specific period of time on Facebook.
Brand Leaderboard: Affinity
Brand affinity scores are predicted with data captured by Blinkfire that measures the sentiment your followers have towards certain brands. You can filter data by time period, sports, and category.
Brands are ranked based on audience sentiment and connection. There’s a new Leaderboard in town, and we’re pretty excited how brands and rights holders will use it. You can view rankings by specific brand plus entity combinations or the average brand affinity across all entities processed.
Blinkfire Dashboard: Brand Affinity Leaderboard
Users can also easily add affinity rankings to their Blinkfire dashboards in just a few clicks. Keep track of how brand affinities might shift over time across sports and brand categories.
Stay tuned for more brand updates from us. Interested in learning more about Blinkfire? Get in touch.