Brand Affinities & Interests

Part two of our brand release, Brand Affinities & Interests, is here, and it goes hand-in-hand with our earlier release of Brand Affinities & Fan Insights.

With Blinkfire’s Brand Affinities & Interests, better understand what interests and sports your followers engage with as well as what teams and leagues your fans feel most connected to. Brand affinity scores use Blinkfire data to predict and measure follower sentiment and connection.

Interests & Sports

Based on the different brand categories in Blinkfire, brands can see how they stack up against other categories. For example, as a QSR brand, McDonald’s could see how their brand’s affinity measures in the QSR category as well as numerous other categories like retail, crypto, finance, and airlines.

Know the sports your brand’s followers are most interested in to help you better build content as well as partnerships.

Leagues & Teams

Similar to brand categories and sports, league and team affinity scores helps a brand understand which leagues and teams are most popular with their audience.

Blinkfire’s brand affinity and interests data will continue to evolve. We believe this is just another piece in the social media, marketing, and sponsorship pie, making sure the right content + brand are always aligned.


Stay tuned for more brand updates from us. Interested in learning more about Blinkfire? Get in touch.