When the pandemic lockdowns hit and boredom ensued 18 months ago, TikTok took the social media world by storm. It’s since become a social media powerhouse – more teams, athletes, brands, and influencers not only have adopted a TikTok content strategy but also use it for paid marketing.
Today, we’re excited to announce that we’ve expanded our tracking of paid and boosted posts to TikTok. You can also track paid across Facebook, Instagram (including Instagram Stories) and Twitter. Boosted posts can be tracked across Facebook, Instagram/Instagram Stories, Twitter, and YouTube.
TikTok Ad Tracking Examples
Boosted TikTok ad tracking takes an organic video posted on a user’s profile and puts money behind it. In Blinkfire, we show the organic data as well as the boosted post data (paid impressions and paid video views).
We also track TikTok dark posts (paid ads) in Blinkfire. These posts are created specifically for ads only and customers can track paid impressions and paid videos views as well as reach and post clicks.
If you’re a customer and want to get started with TikTok ad tracking, sign in with your TikTok Ad Account.
Not a customer, but looking to track and report on boosted, paid, and organic posts, shoot us an email!