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Paulo Dybala: Veni, vidi, vici for Roma’s social media

Colosseo Quadrato was the perfect setting for Paulo Dybala’s showcase, in front of more than 10,000 AS Roma fans. Roma’s fans welcomed the Argentine player with open arms – which was apparent during his stadium arrival and across the team’s social media.

The excitement around Dybala’s arrival can be seen across Roma’s social networks. Since the forward’s arrival to Roma after signing a three-year deal, the team has seen their posts’ engagement skyrocket. On July 20, Roma officially announced Dybala’s arrival (he came from Serie A team Juventus FC) and during the past week, the team has earned more than 14 million engagements on social media.

Across Roma’s TikTok, Instagram, Twitter, Facebook, and YouTube average engagement per post saw increases between 97% to 385% compared to January 1 – July 20, 2022.

What kind of social media content has Roma posted?

We’ve seen how the Roma fans welcomed Dybala and have shown their love and excitement across social media, but let’s take a look at what content the Italian team has posted since July 20, 2022.

Official Announcement: Dybala to Roma