The Mbappé Revolution: Real Madrid Signing Shakes Social Media

After several summers filled with speculation about Kylian Mbappé potentially leaving PSG to join Real Madrid, the Spanish club finally announced a week ago the biggest signing of the summer amid the sweet aftermath of winning their fifteenth UEFA Champions League! Fans of LALIGA will have the privilege of seeing the French world champion in action in their stadiums next season.

Join us as we explore this massive announcement from the perspective of social media. This is not about a standout player joining an unknown club, nor an emerging star joining Real Madrid; both the team and the footballer are renowned global entities. Both have a vast legion of followers, and together, they have shown that their figures shine much brighter.

We analyzed Mbappé’s arrival at Real Madrid with insights from Blinkfire focusing on followers, engagement, and sponsor exposure. Additionally, we compared the young footballer’s arrival at the Spanish club with other major signings in soccer history.

Mbappé’s followers surge after Real Madrid announcement

Both Mbappé and Real Madrid have increased their fanbase following the confirmation of the Frenchman’s signing. Mbappé has 150 million followers across his four official social media profiles: Facebook, Instagram, X, and YouTube.

Of his 117.3 million followers on Instagram, 2.7 million were gained between the day of the official announcement of his signing and the following day. Mbappé’s average during 2024 (January 1 – May 31) is 25,400 new followers per day, so the significant increase his networks experienced following the confirmation of his signing represents a 6,086% boost.

During the first five months of 2024, Kylian Mbappé added a total of 3.8 million followers across his four social media profiles, the vast majority on Instagram, with 3.4 million new followers.

Mbappé’s arrival at Real Madrid shines even brighter when compared to the signing of another football star, Erling Haaland. The numbers speak for themselves: on May 10, 2022, Manchester City announced the arrival of the Norwegian forward. On that day, Haaland gained 88,000 new followers on Instagram, followed by another 64,000 the next day.

When we talk about great players joining great teams, it’s inevitable to think of Leo Messi and PSG. The 8-time Ballon d’Or winner joined the Parisian team on August 10, 2021. In just 48 hours since his arrival at PSG, 2.5 million users started following the Argentine star on his Instagram profile, 200,000 less than Kylian Mbappé in his first hours as a Real Madrid player. These numbers reflect the influence of Real Madrid on social media, where millions of fans of the Spanish club do not hesitate to follow their latest galáctico as soon as his signing is confirmed.

2023 & 2024 Champions League Winners: Real Madrid vs Manchester City

Real Madrid and Manchester City are two of the most important clubs in the world. The latest winners of the UEFA Champions League and the teams boasting two of the best players in the world, Mbappé and Haaland, respectively.

On June 3, 2024, the day of Mbappé’s signing announcement, Real Madrid garnered 11.3 million interactions on the official announcement, while Manchester City reached 2.8 million on the official announcement of the Norwegian’s signing.

The superiority in performance is particularly broad in impressions. The Spanish team achieved 728% more impressions than Manchester City with the post announcing their players: Mbappé and Haaland.

June has started exceptionally for Real Madrid. After lifting their fifteenth Champions League, the team further strengthened their squad by adding Mbappé. If the figures from June 3 are already impressive, we are eager to see how they will be when Real Madrid and football fans see Mbappé wearing the white jersey and stepping onto the Bernabéu pitch. At Blinkfire, we will be monitoring all the insights to share with you.

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