The Ultimate Guide to 2025-26 Champions League Jersey Sponsors
In its second season with the league phase format, the UEFA Champions League kicked off on Tuesday, September 16. Thirty-six teams will compete to lift the famous trophy in the world’s most prestigious and powerful club competition.
At Blinkfire, we’re passionate about everything that goes beyond the game. We’ve previously analyzed jersey sponsors in leagues such as the WNBA and the Premier League. Now, it’s time to turn our attention to the Champions League.
The brands featured on Champions League’s shirts face a massive global audience, both on television and across social media. In fact, clubs competing in Europe’s top tournament have a combined following of more than 2 billion fans across all platforms. As a result, every post has the potential to go viral, especially when it comes from giants teams.
Let’s take a closer look at which kit suppliers lead among the 36 clubs and which industries dominate as main shirt sponsors in the UEFA Champions League.
Front of Jersey Sponsors
Betting companies continue to dominate the sponsorship landscape across in this year’s UEFA Champions League. Among them, Betsson stands out, appearing on the front of the jerseys of both Inter Milan and Club Brugge KV, showing the sector’s strength and willingness to invest broadly across markets.
Another interesting pattern is the Adidas + Emirates combo, present on the front of Arsenal, Real Madrid, and Benfica. This pairing reinforces the strong alignment between global kit suppliers and long-term airline partnerships, creating a consistent sponsorship footprint across Europe’s elite.
As of October 2, 2025, Chelsea FC has yet to announce its front-of-jersey sponsor for the 2025-26 season.
Speaking of airlines, carriers from the MENA region have established a prominent presence. With Emirates, Etihad, Qatar Airways, and Riyadh Air, these brands secure visibility across some of the world’s most followed clubs, including Real Madrid, Manchester City, and PSG. Their involvement highlights how airlines leverage soccer to connect with global audiences and reinforce brand prestige.
In total, the Champions League front of jersey market features 15 different industry sectors, from betting and airlines to financial services, automotive, construction, and even music. The presence of 15 different sectors showcases the diversity of the competition, where clubs connect with sponsors that represent financial strength, cultural influence, and global reach.
Kit Suppliers
German brand Adidas dominates the UEFA Champions League with 12 teams, including several European champions such as Bayern, Real Madrid, Juventus, and Liverpool, which returns to Adidas after several years away.
Behind them are Nike and Puma, with 8 teams each. Nike outfits top clubs like the current Champions League winner (PSG), the LALIGA champion (FC Barcelona), and the FIFA Club World Cup champion (Chelsea). Puma, meanwhile, has Manchester City as its flagship club.
Together, Adidas, Nike, and Puma account for 28 of the 36 participating teams, representing nearly 77% of the entire competition.
Other kit suppliers present in the Champions League include Castore, Joma, New Balance, and Mizuno, completing the landscape of sportswear brands in the tournament.
Champions League Teams Jersey Sponsors
Explore each Champions League teams’ jersey partnerships in our Blinkfire playlist and listed below:
AFC Ajax
Front of Jersey: Ziggo
Kit supplier: Adidas
Arsenal FC
Front of Jersey: Emirates
Kit supplier: Adidas
AS Monaco
Front of Jersey: Renault
Kit supplier: Mizuno
Atalanta BC
Front of Jersey: Lete
Kit supplier: New Balance
Athletic Club
Front of Jersey: Kutxabank
Kit supplier: Castore
Atlético de Madrid
Front of Jersey: Riyadh Air
Kit supplier: Nike
Bayer 04 Leverkusen
Front of Jersey: Barmenia Gothaer
Kit supplier: New Balance
Benfica
Front of Jersey: Emirates
Kit supplier: Adidas
Borussia Dortmund
Front of Jersey: Vodafone
Kit supplier: Puma
Chelsea
Kit supplier: Nike
Club Brugge
Front of Jersey: Betsson
Kit supplier: Castore
Eintracht Frankfurt
Front of Jersey: Indeed
Kit supplier: Adidas
FC Barcelona
Front of Jersey: Spotify
Kit supplier: Nike
FC Bayern
Front of Jersey: T Mobile
Kit supplier: Adidas
FC Copenhagen
Front of Jersey: Unibet
Kit supplier: Adidas
FC Inter
Front of Jersey: Betsson
Kit supplier: Nike
FK Bodø/Glimt
Front of Jersey: SpareBank 1
Kit supplier: Puma
Galatasaray
Front of Jersey: SOCAR
Kit supplier: Puma
Juventus
Front of Jersey: Jeep
Kit supplier: Adidas
Kairat Almaty
Front of Jersey: 1XBet
Kit supplier: Joma
Liverpool
Front of Jersey: Standard Chartered
Kit supplier: Adidas
Manchester City
Front of Jersey: Etihad
Kit supplier: Puma
Napoli
Front of Jersey: MSC
Kit supplier: Puma
Newcastle
Front of Jersey: Sela
Kit supplier: Adidas
Olympiacos FC
Front of Jersey: Stoiximan
Kit supplier: Adidas
Olympique de Marseille
Front of Jersey: CMA CGM
Kit supplier: Puma
Pafos FC
Front of Jersey: Korantina Homes
Kit supplier: Puma
PSG
Front of Jersey: Qatar Airways
Kit supplier: Nike
PSV
Front of Jersey: Brainport Eindhoven
Kit supplier: Puma
Qarabağ FK
Front of Jersey: Azersun
Kit supplier: Adidas
Real Madrid
Front of Jersey: Emirates
Kit supplier: Adidas
Royale Union Saint-Gilloise
Front of Jersey: Hey!
Kit supplier: Nike
Slavia Praha
Front of Jersey: Etoro
Kit supplier: Castore
Sporting CP
Front of Jersey: Betano
Kit supplier: Nike
Tottenham Hotspur
Front of Jersey: AIA
Kit supplier: Nike
Villarreal
Front of Jersey: Pamesa
Kit supplier: Joma
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