2025-26 NHL Jersey and Helmet Sponsors

The 2025–26 NHL season ushers in a new era of creativity and commercial opportunity on the ice. Now in its fourth year, the NHL jersey patch has evolved from an experimental sponsorship play into a full-fledged marketing canvas. Brands big and small are competing for prime real estate on hockey’s most valuable asset. Add in the near-universal adoption of helmet sponsorships, and it’s clear: hockey uniforms are becoming one of sports’ most dynamic platforms for brand storytelling.

From global powerhouses in finance, tech, and healthcare to regional companies rooted in community pride, brands are finding authentic ways to align with the personality of each franchise. Keep reading to explore every team’s jersey and helmet sponsorships for the 2025-26 season!

NHL Jersey Patch Sponsors

European soccer leagues like the English Premier League and LALIGA have been sporting jersey sponsors for a long time, which has not been the case in North America historically. However, NHL teams and fans are more open to jersey sponsors than ever before, as other major sports leagues in North America such as the MLS, MLB, and NBA have been adopting jersey sponsorships as well.

Last year, 17 of the 32 NHL teams had jersey patch partnerships at the start of the season. To start the 2025-26 NHL season, 28/32 teams have jersey partnerships! Additionally, 12 teams have home AND away jersey patch partners! Check out our breakdown of NHL jersey patch sponsors by industry. You’ll see the finance and healthcare continue to have a strong presence, but a wide variety of industries are looking to make their mark in the NHL this season.

NHL Helmet Sponsors

NHL teams have the added benefit of being able to sell their helmets as a sponsorship asset. For the first time, all 32 teams have helmet sponsors to start the NHL season. Almost half (15) of those teams have sold BOTH their home and away helmets as assets this year, so there are currently 46 different brands that will be featured on NHL helmets this season (Bell has deals with both the Canadiens and Jets).

To help you sort through all these NHL partnerships, we’ve outlined each team’s jersey and helmet partners along with examples from social media featuring Blinkfire’s patented Brandspotter™ technology!

Boston Bruins

Jersey Patch: Rapid7

Helmet: TD Bank

Chicago Blackhawks

Jersey Patch: Circa Sports (Home)

Helmet: Belle Tire

Tampa Bay Lightning

Jersey Patch: Tampa YMCA (Home) / Advent Health (Away)

Helmet: Tampa General Hospital (Home) / Brandt (Away)

Vancouver Canucks

Jersey Patch: TD Bank (Home) / Clio (Away)

Helmet: NexGen Energy

Pittsburgh Penguins

Jersey Patch: First National Bank

Helmet: MSA Safety (Away)

Ottawa Senators

Jersey Patch: CIBC (Home) / Calian (Away)

Helmet: Betway (Home) / Fullscript (Away)

Anaheim Ducks

Jersey Patch: Western National Property Management (Home) / Visit Anaheim (Away)

Helmet: OC Navigator

Florida Panthers

Jersey Patch: La Croix (Home) / Autonation (Away)

Helmet: Visit Lauderdale

Utah Mammoth

Jersey Patch: SME Steel (Home) / 1Password (Away)

Helmet: Filevine

New Jersey Devils

Jersey Patch: RWJBarnabas Health (Home)

Helmet: Prudential

Philadelphia Flyers

Jersey Patch: IBX (Home) / Penn Medicine (Away)

Helmet: Chevrolet

Nashville Predators

Jersey Patch: Regions Bank

Helmet: Vanderbilt Health (Home) / Koorsen Fire & Security (Away)

Vegas Golden Knights

Jersey Patch: Circa Sports

Helmet: Credit One Bank (Home) / Naqvi Injury Law (Away)

New York Islanders

Jersey Patch: Vanda

Helmet: Viam

LA Kings

Jersey Patch: Mercury Insurance (Home) / Iron Bow (Away)

Helmet: Blue Shield California (Home)

Buffalo Sabres

Helmet: Trusted Talent (Home) / KeyBank (Away)

Calgary Flames

Jersey Patch: Play Alberta (Home) / Suncor Energy (Away)

Helmet: GameSense (Home) / Telus (Away)

Carolina Hurricanes

Jersey Patch: Nucor

Helmet: First Citizens Bank (Home) / Lenovo (Away)

Colorado Avalanche

Jersey Patch: IMA Financial Group

Helmet: Kiewit

Columbus Blue Jackets

Helmet: Bread Financial (Home) / SealMaster (Away)

Dallas Stars

Helmet: Energy Transfer (Home) / 7 Eleven (Away)

Detroit Red Wings

Jersey Patch: Priority Waste Management

Helmet: Meijer

Edmonton Oilers

Jersey Patch: Play Alberta (Home) / Karbon X (Away)

Helmet: GameSense (Home) / Skip The Dishes (Away)

Montreal Canadiens

Jersey Patch: Royal Bank of Canada (Home) / Air Canada (Away)

Helmet: Bell (Home) / CIBC (Away)

New York Rangers

Jersey Patch: Game7

Helmet: Benjamin Moore

San Jose Sharks

Helmet: SAP

Seattle Kraken

Jersey Patch: Muckleshoot Indian Tribe

Helmet: Amazon (Home) / The Climate Pledge (Away)

St. Louis Blues

Jersey Patch: Stifel

Helmet: BJC Health (Home) / CarShield (Away)

Toronto Maple Leafs

Jersey Patch: Dairy Farmers of Ontario

Helmet: Oreo (Home)

Washington Capitals

Jersey Patch: Coupang (Home) / TikTok (Away)

Helmet: Capital One

Winnipeg Jets

Jersey Patch: Canada Life

Helmet: Bell

Minnesota Wild

Jersey Patch: TRIA

Helmet: Blaze Credit Union (Home) / Fortra (Away)

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With Blinkfire, you are able to track and value all your hockey assets to create more profitable partnerships! Blinkfire can track your social media, digital, streaming, and broadcast in one platform. Check out all our advanced reporting tools, powered by our patented AI and computer-vision technology.