Blinkfire’s 5-4-3-2-1: May 20, 2022
Blinkfire’s 5–4–3–2–1 is a weekly email that comes out every Friday. With all the cool information in the Blinkfire platform, we want to spread the wealth with fun, shareable social media posts, content series, TikToks, insights, and more. Enjoy!
5 crypto jersey sponsors
Crypto might have hit a few rough patches over the past month, but when it comes to sports and sponsorships, crypto is having a moment — you’d be hard-pressed to find a team that doesn’t have a crypto brand somewhere on their jersey.
4 soccer TikToks
Teams continue to embrace TikTok, from new jersey launches to celebrating follower milestones. This week we highlighted four soccer teams using the platform seamlessly.
1. Juventus reaches 10 M followers on TikTok
3. Real Madrid unveils their new kit
4. AS Roma plays with TikTok filters
3 posts from Giro d’Italia
This week stages 8-12 of Giro d’Italia were completed, with Stage 13 today from San Remo to Cuneo. Next week will see the final stages of the Italian race, but let’s celebrate the exceptional race week that was.
1. Cyclists show sportsmanship and fair play
2. Juanpe López helped Spain earn their first pink jersey since 2015
3. An Instagram carousel of some of the best photos of Wednesday’s stage
2 data points on Women’s UEFA Champions League
The Women’s UEFA Champions League final between Barcelona and Lyon takes place on Saturday. Ahead of the highly anticipated match, here’s two fun facts, powered by Blinkfire Analytics.
1. FCB 5M followers vs OL Fem 329K followers
Even though Olympique Lyonnais has won the UWCL seven times versus FC Barcelona’s one time (which was last season), the Spanish club is leaps and bounds more popular on social media.
2. Women’s UEFA Champions League engagement
The interest in women’s sport continues to grow, and this is reflected in the performance of the Women’s Champions League networks. Their daily engagement has grown by 72% in 2022 compared to last year and the average engagement per post by 32%.
1 insight to share
Roland Garros starts on Monday, May 23. In anticipation of two weeks of competition on the red clay, we put together a Global Ranking based on tennis players with the most followers across Instagram, Twitter, and Facebook.