Red Bull continues its dominance and led the social media scene at the Japanese Grand Prix.
The Japanese Grand Prix witnessed the impressive comeback of Max Verstappen, who, after failing to finish the previous race in Melbourne, reclaimed his authority at Suzuka. His teammate, Sergio Pérez, secured second place, while Spanish driver Carlos Sainz clinched the third spot on the podium.
Sainz, after his victory in the Australian Grand Prix, has achieved a notable record of three podium finishes our of the four total races this season. His absence at the Saudi Arabian circuit due to appendicitis has been the only setback in his quest for a perfect podium season.
The most prominent post on social media from April 1st to 7th was published by the official Instagram account of Formula 1, boasting over 27.8 million followers. This post highlighted the passion of the fans gathered at Suzuka for the Japanese Grand Prix and garnered over 1.7 million interactions.
The Ferrari driver, Charles Leclerc, authored the second and third most engaging posts. The Monegasque driver finished fourth in the Suzuka GP and received over three million engagements with these two posts.
In terms of global ranking on Instagram and TikTok, Red Bull emerged as the undisputed leader. With over 71.5 million followers on Instagram and 25.8 million on TikTok, Red Bull averages 2.5 million views per post on Instagram and maintains a solid average of 923,000 on TikTok.
Meanwhile, Ferrari ranks second in views per post on Instagram, with up to 2 million, but drops to fourth place on TikTok, with 125,000. Mercedes secures the second spot on TikTok with 584,000 views per post, while on Instagram, its figure reaches 917,000.
Enhancing videos on the social media platforms of Formula 1 teams, especially on platforms like Instagram and TikTok, is crucial in digital marketing strategy due to their ability to captivate the audience and generate more engagement.
These platforms are popular among the younger audience, who often follow the sport through digital channels. They provide an exclusive insight into the work in the paddock and the life within a Formula 1 team.
Here are some of the most popular videos posted by the teams from April 1st to 7th. These videos illustrate how well-crafted audiovisual content can have a significant impact on social media, serving as inspiration for other organizations seeking to strengthen their presence and improve their online metrics.
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