Verstappen Dominates, Hot Transfer Market, and More Excitement from the Spanish Grand Prix

While it may seem like just another race won by Max Verstappen, this time British driver Lando Norris made things difficult, even snatching the pole position from him. However, as usual, on social media, the Grand Prix transcends what happens on the track, offering us unexpected twists and turns.

The “silly season” is more thrilling than ever. Last week, we received the news of Flavio Briatore’s return to BWT Alpine F1 Team as an advisor, and this information spread like wildfire in the digital universe. Another notable available driver is Carlos Sainz. With many fans keenly watching his future, the uncertainty about his next destination adds excitement to the season, as the Spanish driver does not yet have a secured seat for the next year.

At the Canadian Grand Prix, the transfer market sparked immense interest amongst fans. Witnessing potential changes and strategic movements, and how they could impact team performance in upcoming races, generates great anticipation and fandom. Posts about rumors and news regarding drivers and teams become particularly relevant and significantly boost engagements on social media and media outlets.

Success Isn’t Always on the Asphalt

Victories are usually accompanied by good results on social media, reflected in the growth of followers and significant engagement, impressions, and valuation.

When a team doesn’t find success on the track, standing out on social media can be a challenge, so originality and wit play a crucial role. This is where the Stake F1 Team Kick Sauber is proving to be an expert.

Although the Swiss team hasn’t scored any points in the Constructors’ Championship, they have found a way to shine through using humor. The team’s videos on TikTok and Instagram have captivated us. Sauber’s driver, Valtteri Bottas, has become an impromptu actor, demonstrating that there’s life beyond sporting triumphs. On social media, competitions last 365 days a year. If you manage to stand out, you’ll gain a loyal and engaged fanbase, as well as satisfied sponsors who see their brand gain visibility in a powerful international market.

Sauber has gained 24% more new followers on Instagram and TikTok this year compared to all of 2023. The average engagement per post on the two platforms has seen a remarkable growth of 90%, and the average views per post has increased by 113%.

Breaking down Formula 1’s Sponsorship Exposure

During the week of a Grand Prix, thousands of posts are published, giving visibility to the race’s official sponsors. To better understand the value driven for Formula 1 across owned and earned media for the league’s official partners, we distributed sponsorship valuation across F1, F1 teams and drivers, and media companies since February.

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Blinkfire’s suite of products and real-time data allow organizations to track and evaluate sponsorships on social media, digital platforms, Advanced TV, and broadcasts. Get in touch to learn more about how Blinkfire can help your team build more sophisticated sponsorship strategies.