Blinkfire Analytics & National Women’s Soccer League Partnership
Here at Blinkfire Analytics, we’re proud to work with many of the biggest soccer leagues and teams in the world.
So drum roll please…
We’re excited to announce that we can add the largest women’s soccer league in the United States to the list, as we’ve partnered with the National Women’s Soccer League (NWSL) for the 2021 season.
2020 was a huge year of growth for the NWSL. Following sports’ three-month timeout due to the COVID-19 pandemic, the NWSL became the first American pro sports league to return to play with the 2020 Challenge Cup presented by P&G and Secret. The championship match aired on CBS, setting a record in TV viewership for the league. Domestic TV ratings were up nearly 500% for the NWSL, and the league also set social media records in engagement and growth, with NWSL mentions up 152% year-over-year.
In the last year, NWSL signed new partnerships with major brands like Verizon, P&G, Secret, and Google adding to their existing partnerships with Nike and Budweiser. We’re excited to be a part of the NWSL’s continued growth in 2021 and look forward to helping them engage and grow on social media, digital, and Advanced TV!