The FIFA World Cup is entering the decisive phase that will determine which teams will play in the round of 16 (the knock out rounds). The second day of the group stage has left us with several teams that qualified for the Round of 16, while other teams will need to win to head to the next phase of the World Cup.
Iran shakes up Group B
Iran’s win over Wales, coupled with a draw between the United States and England, means that the final match day of this group, taking place Tuesday, November 29, could see all teams in the group land a spot in the Round of 16.
With Iran’s World Cup run, the national team saw a spike in follower growth on the day they beat Wales.
The same applies to engagement, where we can see two big figures this year, both of which have to do with the FIFA World Cup. On January 27, after beating Iraq 1-0, the Iranians reached 632K engagements and a ticket to Qatar. Last Friday’s win over Wales, Iran’s engagement figure was 657K.
Messi, the king of engagement
All eyes are on the Argentina’s #10, as it will most likely be his last FIFA World Cup. Messi scored Argentina’s first goal in their 2-0 win over Mexico on the second day of the group stage.
Of all players at the Qatar World Cup, Messi’s ranks second in terms of most followers on Instagram with 381 million, behind Cristiano Ronaldo who has more than 500 million. After the win against Mexico, Messi posted on his Instagram account, earning 23 million engagements — and has become most engaged with post of the second day of the group stage (among all posts of the FIFA World Cup, national teams, and teams published between November 25 and 28).
The Blinkfire API in Qatar
For several years now, our clients have been able to connect their Business Intelligence tools with our API to analyze, transform and report social media and sponsorship statistics.
As we did on the first day of the group stage, we have connected our API to Google Data Studio to show you the most engaged posts from the official Qatar 2022 channels.
The three most engaged posts of the FIFA World Cup channels are from Instagram compared to the first matches of the group stage which saw the most engaged with post from TikTok post with 3.4 million interactions.
Regarding daily engagement on Instagram, Saturday saw engagements on FIFA World Cup’s channels exceed 14 million. That day featured Mbappé with France, Lewandowski with Poland, and Messi with Argentina.
The official Instagram of the Qatar World Cup has gone from driving 60.7% of engagements to 74% with more than 47 million total engagements.
We’ve told you many times about BrandSpotter™ – our proprietary and patented AI and CV technology that not only detects brands but also physical assets and scenes.
During this FIFA World Cup, BrandSpotter™ is working hard but also enjoying great images. Here are some highlights.
Stay updated on the FIFA World Cup — visit our blog for more great content. And, if you’re interested in learning more about blinkfire, visit us at blinkfire.com.