The Houston Astros won the World Series this past weekend over the Philadelphia Phillies. This is the second World Series win for the Astros franchise and their fourth World Series appearance in the last six years. It was a thrilling series with plenty of jaw dropping plays, monstrous home runs, and the second ever World Series no-hitter. Check out some notable insights on the World Series and 2022 MLB Postseason that we’ve gathered to share with you:
2022 MLB Postseason Global Ranking
Using Blinkfire’s Global Ranking Report, we pulled the top 10 teams by engagement during the 2022 MLB Postseason — the list includes the 12 teams that made the postseason. As you can see, winning drives engagement, as the top four teams made the ALCS and NLCS.
World Series x Capital One
The 2022 World Series presenting partner was Capital One. During the MLB Postseason, MLB earned more than 3.69M engagements for Capital One. Over 75% of those social media engagements came from the nine days of the World Series.
Jeremy Pena World Series MVP
Jeremy Pena became the first rookie position player MVP in World Series history. The young superstar from the Dominican Republic made a big impact on his team and his popularity. Pena increased his Twitter following by over 32% during the postseason thanks to his successes on the field.
Phillies Social Media Growth
While the Philadelphia Phillies didn’t win the World Series, they became baseball’s Cinderella story by making a deep run in the postseason despite barely securing a wild card position. The team received national coverage, and people from all over the country started getting behind them. During the playoffs, the Phillies grew their social media following by 287.9K, growing +6% in less than a month. Their largest growth was on TikTok, growing +26% during the 2022 MLB Postseason.
Houston Astros’ Budweiser Celebration
The Houston Astros earned the honor of the last team celebrating with champagne and beer showers. Budweiser, an official sponsor of the MLB, gained valuable exposure by helping teams celebrate their postseason series victories throughout October. Winning matters when it comes to exposure, as the Astros generated 263% more value for Budweiser than the Phillies during the World Series.
Houston Astros MLB Postseason Daily Engagement
Blinkfire’s Daily Engagement Report tracks total engagement by day across a team’s social media networks. The Astros’ social media spikes this postseason occurred on the day of a big win. The top performing day this postseason for the Astros’ social media was November 5th, the day they won the World Series. It was also the Astros’ best performing day on social year-to-date. The second best performing day was after the Astros’ won game 5 of the World Series, a pivotal win that put them up 3-2. The day the Astros swept the Yankees for the American League Championship was the team’s third best day. These three days accounted for 36% of the Astros’ total engagement during the 2022 Postseason.
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