Game 4 of the World Series ended last night with the Houston Astros throwing the second no-hitter in World Series history. The series is tied 2-2, with Game 5 to be played in Philadelphia tonight. We put together some mid-series highlights on social media growth, sponsorship exposure, and more from the World Series.
World Series Sponsor
The World Series is not a cheap ticket, and neither is being a sponsor of the biggest stage in baseball. Capital One is the official MLB World Series sponsor and has received social media and broadcast exposure from that partnership. The four World Series score graphics posted by MLB on Instagram featured the Capital One World Series campaign logo and received more than 405K engagements in one week.
Phillies Social Media Growth
The team of the MLB postseason is the Philadelphia Phillies. Despite barely making the MLB postseason, the Phillies have made it all the way to the World Series — in very exciting fashion. This is a team and fan base that has been electrified by October baseball. Since the start of the playoffs, the Phillies have grown their social media following by 267.6K, growing 5.59% in less than a month.
Phillies vs Astros Competitive Analysis
One of the many reports Blinkfire provides is Competitive Analysis. We stacked the Astros and the Phillies against each other to compare their social media performance this postseason. The Phillies are leading the way with over 15.1M total engagements compared to an also impressive 13.5M engagements for the Astros.
Who Will Get The Budweiser Beer Shower?
Tied at 2-2, the World Series is very much up for grabs. Budweiser, an official sponsor of the MLB, has helped teams celebrate their postseason series victories throughout October, but soon we’ll see who is lucky enough to celebrate as World Series Champions.
Make sure to head back to Blinkfire’s blog after the World Series is over for a full World Series recap. In the meantime, if you’re interested about learning more about Blinkfire or having a demo, get in touch!