Transfer Market And Weather Dominate Social Media During The Canadian Grand Prix

During the week of the Canadian Grand Prix, fans have been focused on the Formula 1 driver transfer market. We have witnessed the renewal of ‘Checo’ Pérez‘s contract by Oracle Red Bull Racing, thus retaining one of the most coveted seats on the circuit. On the other hand, the BWT Alpine F1 Team and French driver Esteban Ocon have reached an agreement not to extend their contract. Regarding other movements, it has also been confirmed that Yuki Tsunoda will continue competing for Visa Cash App RB F1 Team next season.

These signings and transfer rumors have sparked a lot of activity on social media, demonstrating great interest from Formula 1 followers regarding the Silly Season. This year’s transfer market is more exciting than ever, starting with the news of Hamilton’s arrival at Scuderia Ferrari HP next season and still promising big headlines as Carlos Sainz still does not have a team for the coming season.

Making a splash at the Canadian Grand Prix

Talking about the weather when we want to fill those awkward silent moments is a resource we all know well. When analyzing the social feeds of Formula 1 teams, media outlets, and the league, it might seem like there wasn’t much content and they ended up talking about the rain, but the reality is that the rain became a key factor at the Gilles Villeneuve circuit.

From fun moments, weather predictions, and analyzing driving styles in the rain, any excuse is good to join the conversation on social media about the weather that was going to be a significant factor of the Canadian Grand Prix.

Formula 1 team bosses shine on social

Since the release of “Drive to Survive” by Netflix, both Formula 1 fans and those less familiar with it have had the opportunity to explore the most intimate and human side of team bosses. These leaders, responsible for directing each team, have overwhelming personalities that reflect the intensity they experience in their daily work. Their ability to captivate thousands of followers is a valuable opportunity for teams, as they can capitalize on this interest through their social media. While the drivers are the main stars, team bosses also have a legion of followers, and providing them with a space on digital platforms to show their more personal and approachable side becomes a winning strategy to connect with the audience and generate great performance figures.

One of the most popular team bosses in the world of Formula 1 is Toto Wolff of Mercedes AMG Petronas F1. Toto’s influence on his team’s social media is evident in a video posted on TikTok last Saturday, June 8, which has garnered over 2.2 million views. Throughout the season, the British team has regularly shared content focused on the Austrian CEO and has consistently performed well.

Formula 1 teams’ loyal and new fans

We have used our benchmarking tool, Global Ranking, to find out which followers interacted the most with teams’ content on Instagram during the Canadian Grand Prix.

Ferrari ranks first, followed by Visa Cash App RB F1 Team, while the championship-leading constructor team, Red Bull, is in third place.

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