Esports Top Branded Content Scenes
As esports continues to grow around the globe, Blinkfire offers leagues, clubs, streamers, and creators the tools to reach fans and drive value. Blinkfire works with some of the top esports organizations in the world including FaZe Clan, OpTic Gaming, and FURIA to maximize their social media and sponsorship.
One of the many reports that customers use in Blinkfire is called Scene Value Report. Scenes are specific pieces of content, such as a birthday post or a score graphic. Blinkfire’s proprietary, patented AI and CV technology called BrandSpotter™ detects these different content scenes, and they are viewable in our platform for analysis and reporting. Our Scene Value Report lets users view scene analytics, broken down by engagement and valuation. These reports are useful when renewing or selling content with partners, building social media content, and more.
Based on data in Blinkfire Analytics, we pulled the top five esports branded content scenes by engagement for 2022. This includes both active and passive branded content scenes, where brand logos are spotted. Active exposure is when brands are digitally imposed on content; passive exposure is when brands are located on an asset such as on a hat, uniform, headphone, or chair.
1 – Game Preview Graphic
The #1 branded content scene for esports in 2022 is the game preview graphic. These graphics inform fans of upcoming events and are valuable sponsorship opportunities. Many esports clubs include their main sponsors in game preview posts via digital overlay, and often a team’s jersey partners will receive valuable passive exposure.
2 – Score Graphic
The #2 esports branded content scene is the score graphic. Score graphics are a nice way to quickly update fans about the outcome of a match. In this score graphic example, FTX is spotted on the front of the player’s uniform. It’s important for social content to not only highlight sponsors that are digitally imposed, but also create value for your jersey sponsors.
An endemic sub-scene of the score graphic for esports is the victory graphic. Celebrating victories drives engagement across social media. This victory graphic example creates exposure by displaying sponsorship logos at the bottom of the post.
Another sub-scene of the score graphic is the defeat graphic. Defeat graphics are native to esports content, as most traditional sports do not post this content series. Fans want to see the score regardless of the outcome of the match, and it offers fans a place to engage after watching.
3 – Going Live Graphic
The #3 esports branded content scene is the going live graphic. Alerting fans when you go live shows that your team is active and also reminds fans to engage when you are streaming. This scene is native to esports as well and is essential to maximizing streaming viewership. Blinkfire can also break down your team’s live streams with our streaming report tool that offers in-depth analytics including hours watched and peak/average CCV.
4 – Esports Action
The #4 esports branded content scene is esports action. These scenes depict action shots of players during events. Fans love to see the emotions and in-game celebrations from the players of their favorite teams. This example from the ePrimierLeague Grand Finals generated over 112K impressions.
5 – Infographic
The #5 esports branded content scene is the infographic. Infographics are a great way for fans to visualize information and data. OpTic Gaming’s infographic below is a great example of a clean and interesting way to share information from Call of Duty League while also creating value with a sponsor.
While these are the top five esports scenes, there are dozens more scenes that teams use across different sports such as birthdays, player arrivals, quote graphics, ‘thank you’ graphics and more. Tracking content scenes can be a difficult and time consuming task, but Blinkfire’s real-time, easily customizable and advanced reporting on scene value allows teams to more effectively sell and create valuable content series.
Interested in learning how Blinkfire Analytics can track your esports social media, content scenes, and more? Get in touch today!