Social media is a focal point of every business, and social media managers are hired to make sure organizations are maximizing their potential on social networks (Instagram, Twitter, TikTok, Facebook, YouTube, and more).
Blinkfire’s intuitive analytics platform provides an abundance of social media reports to help managers evaluate previous content, build strategies for future content, analyze competition, and understand followers plus demographics. Reports are updated in real-time and can be exported, scheduled, or emailed. Blinkfire allows social media managers to spend less time crunching numbers and building reports and more time analyzing data for valuable insights.
We’ve put together a list to highlight some of the most helpful Blinkfire reports for social media managers.
1) Media Kit — Bird’s eye view of your social media ecosystem
Blinkfire’s Media Kit Report assists social media managers by providing network specific metrics, including valuation, engagement, impressions, and branded vs unbranded posts.
The media kit overview and metric analysis sections give users a customizable breakdown of post performance on each network including growth speed, average engagement, impressions, video views, and post valuation. Social media managers receive a quick, but detailed visual on the performance of their most important metrics.
One of the highlights of this report is the ability to break down posts on each network by branded vs unbranded posts. Users can see the number of branded vs unbranded posts plus the value driven. Social media managers use this report to discover where they can integrate sponsors into their posting strategy, especially if 1) there is a large amount of value attached to unbranded posts and 2) branded posts are driving a large percentage of value. A balance is necessary to remain authentic, but you don’t want to leave too much brand value on the table.
As social media managers look for posting time optimization, Blinkfire offers metrics on engagement by day and hour. By detailing average and total engagement by day and hour for each network, Blinkfire helps social media managers publish the right content at the right time.
2) Fan Insights — Social media audience growth plus affinities
Blinkfire’s Fan Insights Report gives users a detailed view of their followers in one easily navigated report. Blinkfire does the heavy lifting, so users can dive into a detailed analysis on audience growth, brand affinities, and post metrics.
The first thing you’ll see in our Fan Insights report is a full analysis on audience growth and followers. This is broken down by network specific metrics, showing performance and growth. The report also details an organization’s MVFs™ (Most Valuable Followers), which could prompt valuable partnerships and collaborations with those followers.
The report also offers brand affinities of followers. Brand affinity scores, measured on a scale of 0-100, is based on data captured in Blinkfire, measuring the sentiment of followers towards certain brands. For example, social media managers can use brand affinities to advise their partnerships department on brands the organization could partner with.
Finally, the fan insights report provides a detailed look into post metrics. This includes number of posts, shares, text/video/image/mixed-media percentages, and engagement. Users can view their most/least popular posts during the selected timeframe, which offers social media managers great insights into specific posts that they can replicate and/or build content series around.
3) Global Ranking — Competitive social media data
Like social media, competition is inevitable. Blinkfire’s Global Ranking Report makes your competitive analysis easier and automatic. With customizable entity groups, users can choose specific organizations, teams, leagues, athletes, or creators to compare their organization’s performance against.
When it comes to social media, it’s essential to understand how your competitors are performing. With Blinkfire, compare average and total engagement, followers, video views, valuation, and posts — within a league or as a customizable group. These groups can be formed for different kinds of comparisons, such as geographical, market size, or league/sport based. For example, social media managers in smaller markets might hold more value on how they compare to teams in the same or similar markets rather than teams in their overall league that may have larger market sizes.
As a bonus: Check out Blinkfire’s 2022 Q2 Global Ranking Report for major sports leagues.
4) Follower & Viewer Demographics — Understand your fans on social media
Social media managers want to know their audience at a very detailed level in order to optimize content. Blinkfire’s Follower Demographics Report gives users detailed graphics and statistics on follower language, gender, age, city and country. These can be viewed currently for Twitter, Facebook, Instagram, and Douyin as well as overall followers across networks.
A customer-favorite report is the Twitter Follower Overlap, which shows other entities that have a similar demographic following. Below is an example from the LA Lakers.
Viewership demographics is for Facebook and YouTube. There is valuable data in viewership demographics, as videos are a huge part of an organization’s social media strategy. One real-world application: Let’s say a team’s male-to-female demographic split is 80:20, but viewership demographics is 95:5. What video content are you posting that might not resonate with a female audience and how can you shift your video strategy accordingly?
5) Advanced Search — Blinkfire’s search engine for social media
Blinkfire’s Advanced Search Report serves as the search engine of Blinkfire’s platform. Users have full autonomy to generate searches for any kind of content from any entity. Search by keywords, emojis, specific entities (individuals or groups), brands, networks, post type (video, image, text, mixed), promotion status (organic, boosted, ad), sport, scenes and more.
For example, if you wanted to search for branded birthday posts from soccer teams in LaLiga, you could add the birthday scene, LaLiga, and all teams in LaLiga pull up posts from a specific time period. This opens up creative research possibilities for social media managers to generate specific posts for competitive research, content analysis, or best practices.
These reports are available to users and can be downloaded, shared, and scheduled. Check out our other reports that can assist your organization’s social media team, such as Scene Value Report, Streaming Report, and Sponsorship Report.
Interested in learning how Blinkfire Analytics can track your social media, sponsorships, and more? Get in touch today!