5 Blinkfire Dashboards that Track Social Media Growth

How many open tabs in your browser window does it take to manage all the social media accounts for your organization? The answer: too many.

Not to sound like an old TV infomercial but imagine if you didn’t need all those tabs and could spend less time gathering data and more time doing what you do best: collecting insights in real-time, easily.  

Analyzing data from multiple networks showing different metrics can be inefficient, inaccurate, and time consuming for social media managers and analytics teams. Blinkfire’s customizable, interactive dashboards show real-time social media insights, so your team can overcome these challenges. In a rapidly changing environment such as social media, real-time data is essential to become trendsetters rather than followers.  

We know that different social media teams have different needs, which is why Blinkfire Dashboards can be created by you or for you — to show what your team deems valuable. These dashboards are also generated for a visual view of data, bringing new insights compared to just looking at static data. You can build dashboards to track your owned and operated social media channels plus other channels in Blinkfire based on a seven, 14, or 30-day window. You can also share dashboards – whether a user has a Blinkfire license or not!

We created five social media dashboards that our customers build and use.

1. Track Overall Social Media Performance — Followers & Engagements

Understanding social media performance in real-time is essential to unlock trends and how content performs. Our dashboards allow users to create widgets using performance metrics like engagement, post count, and impressions. 

Dashboard Idea 

The 2022 NHL season is underway, and let’s say that the league’s social media team wanted to track their performance across Instagram, TikTok, Facebook, and Twitter over the last 30 days based on engagements and followers. The NHL could create a dashboard like the one below to monitor side-by-side engagements plus follower growth. 

2. Monitor Follower Growth

Tracking follower growth is made simple with dashboard KPIs. View your social networks to see what channels you’re having success on and where you can improve. You can also add organizations to compare follower size and growth in your market. 

Dashboard Idea

The NFL just created a series of new videos on TikTok and Instagram and want to see how the videos affected follower growth. They could create a dashboard like the one below to monitor followers, engagements, number of posts, and top posts. What’s great about a dashboard like this is you can see how specific metrics compare to the previous time period — and whether the NFL is increasing or decreasing based on the KPI in question. 

3. Access Player Metrics

It’s no secret that players drive an enormous amount of value for teams across traditional sports and esports. Some players even have more followers than their team (ahem, Ronaldo and Messi). Blinkfire makes it super easy to build a dashboard dedicated to player social tracking. 

Dashboard Idea 

Since many teams use their players’ popularity on social media to increase exposure for their organization, a social media team might want to track player activity. The dashboard below shows Instagram engagement, post count, and followers for the Boston Celtics and three of their star players: Jason Tatum, Jaylen Brown, and Marcus Smart. Laying out a dashboard like this with real-time data allows a social media team to easily spot spikes in exposure and capitalize on their players’ popularity.    

4. Organize Data From Multiple Social Media Handles  

Many teams have multiple handles per social network. For example, an organization may have dedicated handles by country, language, mascot, or cheerleaders. Each account provides different, unique content. With Blinkfire Dashboards, a team can monitor specific social media handles per platform.

Dashboard Idea

The NFL is one league where many teams have social handles for their mascots and cheerleaders. The Indianapolis Colts could build a simple dashboard that tracks their team, mascot, and cheerleader handles. As a sidebar the Colts have one of the most popular mascots, Blue, so his content is engaged with regularly. Having the ability to track specific accounts in one dashboard based on metrics like followers and engagements will offer a social media team the insights to understand performance. 

5. Understand Trends and Performance on Asian Networks

Asian networks such as Sina Weibo, Line, Toutiao, and Douyin (the Chinese version of TikTok) are important to track because they reach a massive global audience on social media. Blinkfire currently tracks data for Sina Weibo, Douyin, Line, WeChat, Toutiao, and Huya. 

Dashboard Idea

Let’s say the NBA’s social media team wants to monitor the overall performance of their Sina Weibo channel. They could create a dedicated dashboard for Sina Weibo that includes follower growth, engagements, valuation, number of posts, top posts, and impressions (private data that only the NBA could view). 

These are just a few ways to use Blinkfire’s dashboards to give your team real-time social media, digital, and OTT insights. There are infinite ways to use dashboards to fit your needs.

Are you looking for a more accurate and efficient way to manage and track your social media and sponsorship data in real-time? Blinkfire empowers organizations with all the reporting tools needed to do so and more. Get in touch with our team today!