2025-26 NBA Jersey Patches: The Brands Behind Basketball

NBA jersey patches may be small, but they’ve become some of the most valuable branding real estate in sports. Seen by millions every night, these little logos now carry big marketing power, helping companies boost their visibility and reach fans from local markets to global audiences.

NBA Jersey Patch Sponsorships

NBA teams have set the standard for jersey sponsorships for other North American leagues like the NHL and MLB. To start the 2024-25 NBA season, 29 of the 30 teams have jersey partnerships, two more than the 2024-25 NBA season.

The financial industry dominates the jersey sponsor market in the NBA with seven of 29 total brands represented (at the time of this blog), followed by ecommerce with three brands. The rest of the teams have a range of sponsors, including tourism, software, and healthcare. Here’s a tighter, more engaging rewrite: Robinhood is doubling down on the NBA, snagging jersey patch deals with the Heat, Grizzlies, and Wizards—more than any other brand this season. Meanwhile, Motorola is staking its claim in the Midwest, branding the jerseys of both the Bulls and the Bucks as it expands its regional footprint.

The brands behind NBA jersey patches

To give you a look at how teams showcase their jersey sponsors, we created a Blinkfire playlist of posts featuring teams’ jersey patches and broke out each team with its jersey sponsor below.

Boston Celtics – Amica

Milwaukee Bucks – Motorola

Orlando Magic – Disney

Dallas Mavericks – Chime

Brooklyn Nets – All In Won

Philadelphia 76ers – Crypto.com

Toronto Raptors – Sun Life Financial

Chicago Bulls – Motorola

Indiana Pacers – Lucas Oil

Cleveland Cavaliers – Cleveland-Cliffs

Detroit Pistons – StockX

Atlanta Hawks – paze

Miami Heat – Robinhood

Minnesota Timberwolves – Sezzle

Oklahoma City Thunder – Love’s

Utah Jazz – LiveView Technologies (LVT)

Golden State Warriors – Rakuten

LA Lakers – Bibigo

Memphis Grizzlies – Robinhood

Phoenix Suns – PayPal

Sacramento Kings – Phoong Law

Houston Rockets – Memorial Hermann

New Orleans Pelicans – New Age Products

Denver Nuggets – Ibotta

New York Knicks – Experience Abu Dhabi

Washington Wizards – Robinhood

San Antonio Spurs – Ledger

Charlotte Hornets – Judi Health

LA Clippers – Visit Rwanda

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