Navigating the world of sponsorships demands more than intuition—it demands intelligence. Enter Blinkfire Research™, our newest product set to redefine the benchmarking and industry insights landscape for rights holders, agencies, and brands. Armed with the most sophisticated AI and computer vision technology, this product is sure to change the way we look at market research for sponsorships, social media and brand partnerships. 

With Blinkfire Research, you can track and benchmark against leagues, brands, athletes, influencers or customizable lists. One example would be if you’re exploring specific asset performance, like ranking the top NBA jersey patches based on impressions or engagement. Compare content scenes to see which soccer teams created the most engaging score graphics. Whether benchmarking TikTok content or evaluating social media metrics, Blinkfire Research opens up a world of possibilities with just a few clicks. Discover how this product can truly make a difference for rights holders, agencies, and brands alike.

Rights Holders: Empowering Performance

Rights holders such as sports teams and organizations have many tasks when it comes to sponsorship management. Blinkfire’s new benchmarking tool can be of service to multiple departments including media/marketing, partnerships, and strategy. 

Content Analysis and Performance

For rights holders, understanding the heartbeat of their content is paramount. Blinkfire Research dives deep into different types of content, offering an analysis of performance metrics. From engagement rates to video views, our technology benchmarks accounts against competitors, providing actionable insights to elevate your content game.

Best Practice Content Research & Recommendations

What sets the extraordinary apart from the ordinary? Best practices. Blinkfire’s new product isn’t just about analysis; it’s also about guidance. Search through top performing content and assets based on asset, scene, and metric. Not only will this spark your imagination, it will make sure you don’t miss out on big trends that propel content to new heights.

Agencies: Take Your Brand Strategy to New Heights

Often, brands work through agencies for research and developing campaigns. Agencies are experts at building digital strategies around brands. One of the hardest things to do at an agency is getting client approvals, and the research behind your concepts is a large component of getting that approval. Data is king when it comes to showing clients the meaning and strategy behind your work. Being able to provide benchmarking data on different social KPIs, assets, and scenes not only allows agencies to find areas of opportunity, but it also gives them the power to showcase the results of campaigns in an in-depth and meaningful ways.

Asset Performance Evaluation

Agencies tasked with valuing and pricing assets now have an arsenal of data at their fingertips. Our research product empowers agencies to understand the performance nuances of the assets they handle, ensuring pricing strategies align with market dynamics. No more shooting in the dark—now, every dart hits the bullseye. Benchmarking provides agencies with a panoramic view of competitive asset performance. Armed with this knowledge, agencies can refine their pitches, outshining competitors and securing deals that resonate with both rights holders and brands.

Prospecting Talent

Agencies are often tasked with finding, evaluating, recommending, and reporting on talent. Blinkfire has a robust network of athletes connected to teams, leagues, and sports from across the world as well as influencers, celebrities and musicians. With Blinkfire Research, agencies and rights holders can evaluate player performance on social media and the value that they provide the team off the field.

Brands: Data-Driven Evaluation

Brands operate on the other side of the same coin. Why should rights holders have all the information when it comes to sponsorship negotiations? Brands should also have access to reporting — not for internal use, but to hold their partners accountable. They should have a tool of their own for sponsorship evaluation, prospecting, and market research. It’s time to get on the same playing field when it comes to analyzing your sponsorship inventory.

Asset Performance Comparison for ROI 

For brands navigating the sponsorships, Blinkfire Research is a compass. Compare and contrast asset performances pitched to you, unraveling the ROI potential in each opportunity. By understanding the competitive landscape, you can see how and where similar brands are advertising. This will help you make better data-driven decisions that align with your brand narrative and financial objectives.

Prospecting Assets for Optimal Returns

The content world is oversaturated and messy, but opportunities are ready to be unlocked. Brands can now prospect assets and content series, identifying opportunities that might have been overlooked. For example, maybe a team’s score graphic posts are currently unsponsored, but have been a top performing asset for the organization. This could be a good opportunity to get a great deal on a top performing asset.

Regional, League, and Sports Performance Analysis

In the global sponsorship marketplace, understanding the competitive landscape of brand partnerships is invaluable. Blinkfire Research provides brands with the tools to gauge performance relative to competitive brands in specific regions, leagues, and sports. With customizable benchmarking, brands can analyze markets that they are already invested in and weigh it against potential investment areas. 

Try Blinkfire Research Today

Blinkfire Research is more than a tool; it’s shaping the future of sponsorship intelligence and benchmarking. Whether you’re a rights holder, agency, or brand, our technology is your compass. Equip your teams with the insights that don’t just inform but transform.

Research, track and benchmark your sponsorship and social media assets in one, easy to use platform. Check out our reporting tools, powered by our patented AI and computer-vision, and schedule a demo with our team!