Streamline Your Data with Blinkfire Automatic Insights

Today’s data-driven world can be overwhelming. It’s difficult to find valuable insights when there’s so much content at your fingertips. From exporting, merging, and building dashboards to finding time to analyze the data can be a large undertaking. Actionable insights lead to change and growth, but they take time to review.   

That’s where Blinkfire Automatic Insights come into play. We listened to our customers and understood their pain points — they wanted a report unlocking data they didn’t know they needed. 

With Blinkfire’s Automatic Insights, view content performance and find outliers in partnership media value with quick-hitting insights. Simply add a new insight, choose the entity you wish to report on, select from our list of insights available, and presto, you have your own customized insights report sent weekly or monthly. Receiving automatic insights can prompt you and your team to make valuable enhancements to your social strategy and send snapshots to partners. 

The reports are auto generated (zero work on your end!) and sent to your email and also conveniently stored  in Blinkfire where you can manage a customized list of past insights.. To show you the power of these insights, here are four examples. 

Brand Value Insights 

Want the easiest, most seamless way to determine which official partners are overperforming or underperforming based on value? Automatic Insights offers a quick look into your brand partner’s performance over the last week and month compared to the previous period. Taking insights from a brand’s performance on a weekly/monthly basis can prompt you to make changes in how you are incorporating brands into your sponsored content. You can also click the link button in the top right corner of each brand insight to go to that brand’s sponsorship page in Blinkfire for more data.

The Vegas Golden Knights can pull weekly automatic insights to see how their official partners are performing throughout the year compared to their past weekly average. This image from an Automatic Insights Report shows the value driven by the Golden Knights’ for BetMGM from May 1-7, 2023 compared to the previous 5 weeks average valuation. This section of the report can alert you to overperforming weeks so that you can share extra value driven with sponsors and provide strategic insights to your content team.

Unlock Engagement and Impressions

In this section, posts are ranked based on how well they perform relative to each channel’s mean engagement and mean impressions to highlight content performance. These posts can be woven into your content strategy to engage fans and further growth on social media. It’s also not a bad bragging tool to show superiors and partners how well your content is performing.

The Los Angeles Lakers want to have an easy way to see high performing posts each week. Our Automatic Insights Report gives you a quick look into your top performing posts compared to average engagement/impressions with visual graphs. Also, each post is clickable to see full post data in Blinkfire.

Potential Commercial Assets

High-performing scene posts that are not currently branded could be new inventory to activate with partners! Not only is the scene type tagged with average engagement and total media value, but we also provide suggested sponsors based on brand affinity data in Blinkfire. 

Manchester City wants to know where they could be adding and selling new content scenes on social media. Each week, they can receive our insights report that will give them high performing scene types that are not currently driving value to sponsors. For example, this week’s report pulled jersey, birthday, goal celebration, and player arrival posts as potential commercial assets. To show the potential value you may be missing out on, our technology provides average engagement and total media value for each scene type. On top of that, we provide potential partners based on sponsors for these scene types in your league. For example, Coca-Cola has previously sponsored birthday posts in the Premier League and could be a good fit for Manchester City. Additionally, each scene type is clickable to view more of these posts in Blinkfire.    

Finding Value with Official Partners

No need to search social media to find posts that drove value for your official partners. Official partnership posts can be a great piece of content to share directly with sponsors to show how your team is going above and beyond for them. 

The San Diego Padres cashed in on MLB allowing jersey sleeve sponsors in 2023, signing Motorola to a multi-year deal. Automatic insights can provide the Padres with posts that drove the most value to official partners in the past week/month. The team can click the direct link to posts in Blinkfire to share with partners if their brand is featured in the top posts. Finding more posts and valuations related to specific sponsors can also be easily searched for in our Sponsorships Report and Advanced Search.

Receiving organized, quick-hitting insights are the perfect way to stay engaged with your content strategy throughout a season or campaign. Blinkfire’s Automatic Insights Report is designed to go beyond sponsorship and social media data, so you can build a following and create valuable sponsored content. 

Get Automatic Insights Delivered To You With Blinkfire

Whether you work for a team, player, league, or organization, Blinkfire empowers you with the most accurate, real-time social media and sponsorship data powered by our patented, proprietary AI technology.

Interested in learning more about how Blinkfire can help track and value your sponsorship and social media data with advanced reporting?